What Are the Benefits of
Digital Marketing Done Right?
A winning digital marketing strategy can help you:
LETS TALK ABOUT YOUR BUSINESS 1300 891 181
Digital Marketing Agency in Newcastle
You already know what your company needs to grow: qualified leads and sales at the lowest possible acquisition cost. If you're a Newcastle-based business, chances are you’ve already worked with several local digital marketing agencies to get your online marketing results.
“Unbeatable results and customer service. I have a social media agency and I have used Digital Spotlight for over 10 clients and they have all had exceptional results for SEO and Google Ads…”
Daniel Hersee | Black Lion Digital Pty Ltd
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Local Newcastle Businesses Who Trust Us
Below are just a few established Newcastle businesses that we've helped generate leads through Google Ads and SEO
Sage painting
Painting
Tozer Air Conditioning
Air Conditioning
Backspace Living
Backspace Living
Clarity Lawyers
Family Law ExpertsAs seen on
If you intend to beat out your competitors in the competitive world of digital marketing, you’ll need strategic marketing plans that can keep up with the challenges of ever-evolving digital trends.
And what better way to do that than to work with a digital marketing company that understands how business relates to maths?
At Digital Spotlight, we pride ourselves on using a data-driven approach, statistical tools, and technical know-how to get our clients the results they need.
Whether you’re a startup seeking to build brand awareness, a local Newcastle business needing more leads, or an Australia-wide eCommerce company wanting to scale, our expert marketing team may be able to take your business to the next level, as we have for so many others.
Digital Marketing 101
Imagine that you’re in a meeting with a digital marketing agency. They’re telling you how to use a digital marketing strategy to boost your online presence on social media.
Everything seems understandable at first, but suddenly people start throwing around terms such as “CTR,” “CPC,” and “COA.” The alphabet soup of terms might confuse you rather than help you understand digital marketing.
Our agency believes that using jargon when explaining the essentials of digital marketing and its benefits is unnecessary.
In plain English, what exactly is digital marketing, and why does your company need it?
How We Define
Digital Marketing
Generally speaking, digital marketing uses digital channels to promote a brand or engage consumers with the chief aim of growing sales. But you already know this definition.
Here’s our unique take on digital marketing.
Digital marketing primarily concerns itself with three goals:
More exposure to your
target audience
These people are after a business like yours.
Higher click-through
rate (CTR)
CTR is the ratio of the number of times your ad is displayed to the number of clicks it receives. A high CTR indicates that users consider your ads and listings relevant and helpful.
Lower cost-per-click (CPC)
CPC refers to the overall fee you pay each time a user clicks on one of your ads. A low CPC typically ensures cost-effective ad campaigns, which can significantly increase return on investment (ROI).
Slashed cost of
acquisition (COA)
COA means the overall amount a business acquires in obtaining a new customer. A low COA suggests higher sales with less investment.
Why You Need Digital Marketing
The digital and social media marketing world is fast-evolving, and the COVID-19 pandemic has only highlighted their significance for growing businesses.
Even the city council of Newcastle recognises that implementing digital marketing strategies is necessary to engage their target audience.
But the competition today requires much more than a sleek web design or keywords for search engine optimisation (SEO). Neither graphic design nor content creation will be enough to dominate the digital market.
You’ll need a marketing approach that understands digital data patterns and uses them to your advantage.
What Are the Benefits of
Increase organic traffic by using an SEO-friendly and conversion-focused site.
Lock out your competition from the top organic search results to prevent potential customers from hearing about them.
Decrease CPC while improving your CTR and increasing lead generation for paid channels.
Put the right message before the right audience on the right website.
Are You Postponing
Digital Marketing?
If you’re avoiding digital marketing because you don’t know how much it can benefit your company, then now may be the time to reconsider.
You may be postponing digital marketing use because you’ve heard from people who’ve hired inadequate agencies that it’s not worth your time.
The key is to speak to business-savvy mathematicians who can provide you with unique digital solutions.
Our team at Digital Spotlight comprises experts in statistical analysis, the sort of maths that created Google and Facebook. The way these digital channels think is in our DNA.
Contact UsDigital Data and
Strategy
If your current digital strategy is struggling to benefit company sales—you want efficient and effective tactics to help you generate returns.
But first, a self-inventory. What digital strategies do you already have in place? Content marketing? Email marketing? Social media management? Maybe you’ve been following the latest trend of partnering with influencers to increase your online presence.
Yet, no matter your strategy, it may be time to talk to us if you’re still not witnessing your desired results.
What is the missing link between your digital efforts and revenue goals?
Clue: The missing link starts with “N,” and it’s not a “new marketing plan” because you’ve got plenty of those, and they’re just not working well for you.
So, what’s the answer? Numbers.
A reliable digital strategy uses data modelling, multi-variant testing, and advanced statistical analysis to improve the effectiveness of your marketing game plan.
And who better to partner with to achieve your marketing objectives than Digital Spotlight? After all, we’re a company founded by mathematicians who can read numbers the way people read words.
Digital Design and Development
A user-friendly website can set you apart from competitors and resonate with your target audience.
Digital Marketing Services
Here are various digital marketing services your company may need:
Newcastle SEO Services
If you’ve done SEO, you may feel like the goalposts keep shifting on you. It seems unfair, but this is what it feels like when you work with an agency that doesn’t stay ahead of Google’s trends.
A unique game plan can set you apart from the herd. You just need a team that understands how the engineers of the big-league digital platforms think and speak.
Maths whizzes run Facebook and Google, not marketing people. Our founders are advanced mathematicians, so you’ve got someone on your side who can help you outsmart the competition in Newcastle.
What’s Involved in an SEO Service?
SEO services seek to increase visibility and organic search traffic to your website.
This is much easier said than done.
Just ask Anish, our Chief Innovation Officer, who knows what it takes to win in the toughest SEO niches. Winning requires expertise in data modelling, statistical analysis, and market segmentation.
What Is Search
Engine Optimization?
A quick search on Google will give you good-enough answers to “what’s search engine optimisation?” In simple terms, SEO is getting a website higher in search engine results pages (SERP) in the organic listings (non-paid).
But there’s more to SEO than “doing SEO.” It’s not just scattering keywords and begging for links to boost organic traffic to your website.
For us, SEO means reverse-engineering the feat of 3,000 Google engineers to find a significant algorithm change and use that discovery to boost our campaigns.
An effective SEO strategy requires intense math work and teamwork: two areas in which our agency excels.
Why Is Search Engine Optimisation So Important?
SEO ranking refers to the position of your page on SERP. And when the likes of Google rank your content #1, people can’t help but think you’re the top brand.
Consequently, SEO is crucial in increasing revenue in ways you never imagined.
Read the following testimonial from Sean Hersee, the founder and managing director of the award-winning, Newcastle-based painting company SAGE Painting:
“Working with the DS team has been great. [They] took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach.”
How About Google Ads?
Google Ads is Google’s online advertising pay-per-click system.
A digital marketing agency’s specialisation in Google Ads (formerly Google AdWords) can significantly impact your company’s online success.
But before diving further into this digital strategy, you should know that we’re one of the few Google Premier Partners worldwide.
Given that the stakes are high regarding Google Ads, we figured that this is a business flex that you should know.
What Is Google Ads?
The Google Ads universe consists of four primary products: Google Search, Google Display (+ Youtube), Google Remarketing, and Google Shopping. Ensuring you use your advertising dollars effectively requires getting the mix right.
Our company built a data model from a decade-long investment of millions of dollars for 1,812 clients. We have a dataset that acts as a multidimensional GPS, identifying the right campaign to engage your target audience.
What Is Search Engine Marketing?
Search engine marketing (SEM) is a digital marketing tactic that uses paid traffic to help a website become more visible on search engine results pages (SERPs).
What Is PPC?
Pay-per-click, or PPC, is a digital marketing strategy where advertisers are charged a fee each time a visitor clicks one of their advertisements.
Digital Marketing Services We Offer
Digital Spotlight specialises in providing you with unique, sustainable, and realistic digital marketing solutions in the following areas:
- SEO (search engine optimisation)
- Google Ads
- Facebook Ad Management
- Bing Ad Management
Newcastle Digital Marketing Services
SEO
Strategy that includes detailed knowledge of your customer base and the ability to adapt to the latest search engine algorithms.
Google Ads Management
Strategy that includes detailed knowledge of your customer base and the ability to adapt to
the latest search engine algorithms.
Facebook Ad Management
To ensure your Facebook ads are as targeted as possible, ups need a finely tuned campaign, specialized tools and insider knowledge
Bing Ad Management
Don’t leave all your eggs in the Google basket. Microsoft’s Bing platform is growing, so get ahead of your competitors with our Bing-optimised strategies.
Let’s Get In Touch
Feel free to get in touch with us or if you like, you will
always be welcome at our office, we love visits!
Asia Pacific - Contact
Find us
Find us
Sydney
Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia
Newcastle
Suite 1, 24 Alma Rd, New Lambton NSW 2305, Australia
Call
Call
1300 891 181
Email
Email
Find Us
Newcastle
Suite 1, 24 Alma Rd,
New Lambton NSW
2305, Australia
Suite 1, 24 Alma Rd,
New Lambton NSW
2305, Australia
FAQ
Does Digital Spotlight focus on small, medium, or large companies?
Our agency has helped grow businesses as large as international organisations and small as a family-run online stores.
We focus on working with clients for whom we know we can get a significant ROI. We want to help, but if we think SEO is not right for you – and it’s not suitable for everyone – we’d rather say no outright than have you spend thousands of dollars only to see for yourself that it just isn’t.
When can I expect to see results?
Results depend on your current issues and current online authority. In some cases, we’ve been able to secure page-one rankings in under a few months. In other cases, it takes longer if the issues are much deeper. We will be upfront when you speak to us.
But the great news is that you aren’t tied down with lock-in contracts. That’s how confident we are that we could sustain a stream of leads from any of our digital marketing areas of specialty (Google, SEO, Facebook, and Bing).
And if you don’t get the results your business deserves, we’re out.
Are you a certified Google Partner?
Yes! We’re actually one of the highest levels of Premier Partners and have access to our own agency team, giving our clients an edge. To achieve this, we have a proven track record in:
- Maximising results from our client’s ad spend
- Rapidly growing our clientele
- Keeping those clients for extended periods
As a Google Premier Partner, our agency directly accesses Google’s top support people. We can also access Google’s newest features before anyone else can, and we’re using them for our clients even before competitors know they exist.
Ready to transform your business into a digital marketplace leader? Book a pitch-free consultation with our experts. You can email us at [email protected] or call us at 1300 891 181.
You can also find us at 24 Alma Road, New Lambton, New South Wales (NSW) 2305, Australia.
We don’t promise the world, but our deep expertise and comprehensive technical solutions will definitely get you the results you wouldn’t get elsewhere.
Click here to read more insightful digital marketing content and learn how our unique approach can expand your business.
